Location: D R Horton Corporate Headquarters, Colorado (Major Home Builder)
Client: D R Horton
Client Objectives
Create a fun event with a racing theme to motivate sales staff to set and commit to increased home sales goals.
Skyline Production Challenges
The client wanted each person on the sales team to smash a large watermelon while stating his or her sales goals. Watermelon pulp was sure to go everywhere!
The CEO wanted to arrive at the event driving a souped-up Indie car, and a site that offered a curve sharp enough to challenge a professional driver.
Skyline Solutions
Skyline created “racing jumpsuits” that protected clothing and provided protective goggles. Watermelons were stacked on bales of hay to absorb any “misses” from the smashing mallets.
With the permission of the client, we used a go-kart rather than an Indie car, and the CEO’s driving was flawless. Later, members of the sales team had a chance to drive the go-kart around a pre-set course.
In addition to Event Design, Skyline also provided:
Show script
Technical production including big screen video, sound
Collage of racing clips from movies and stock footage
Costumed actors cast as race car drivers
Set design
Catering
Results
The event was a smashing success! The sales team had a raucous good time and all stunts were conducted safely.
