Event: Vail Presents…All Summer Long! Concert Series
Location: Vail, Colorado, at various outdoor public spaces
Client: Town of Vail, Colorado
Client Objectives
Animate Vail during 33 days in summer by sponsoring free public entertainment.
Attract new visitors to Vail from Colorado’s Front Range.
Create more traffic to Vail restaurants and retail businesses in summer.
Skyline Recommendations
Create an event theme that supported the image of Vail as a fun and lively destination.
Block-book entertainers for greater cost-effectiveness and better programming.
Allocate a portion of the project budget to house the entertainers in Vail over each 3-day weekend in order to lower artists’ fees and bring a portion of the project budget back to the sponsoring community.
Program a broad variety of performance genres including all types of music, circus arts such as juggling and stilt walking, children’s entertainers and more.
Present performers during the lunch hours and in the early evening to have the greatest impact.
Skyline Concept-to-Completion Services
Project design and implementation, including:
Selection of performance locations
Event theme selection and development
Budget development for client’s approval
Contracting, scheduling and supervising all talent
Procurement and scheduling of local lodging for the entertainers
Creation and distribution of publicity releases
Payments to entertainers
Results
Skyline won the first two years’ contracts by responding to a competitive RFP - Request for Proposal.
At the conclusion of the second year, the Town of Vail asked Skyline for a multiple year contract resulting in Skyline managing the series for a total of six years.
The Town of Vail received many compliments on the concert series from out-of-town visitors and guests from Denver’s Front Range.
Summer businesses and restaurants enjoyed significantly increased activity and the streets and walkways in Vail were alive with free entertainment.
After six years, programming was re-assigned to the new Vail Convention and Visitors Bureau.
